My Brand. 1.1

This concept underscores the idea that a brand is fundamentally defined by public perception—what others believe or understand about a name. While a brand name exists as a tangible, fixed element, its true essence resides in the minds of individuals. It is an intangible construct, shaped by perceptions and beliefs rather than physical presence.

Considering this, one might ask: What if we could guide young men and women to perceive themselves through the framework of a BRAND? What if they came to the realization that they are essentially a “BRAND” in their own right? Recognizing that their actions, words, and even the people within their close circle serve as reflections of their identity could foster greater self-awareness and deliberate self-presentation.